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One of the best parts of the latter half of each year is seeing all of the holiday launches that different brands put out. From festive gift sets to wintertime advent calendars, there’s a new drop to look forward to almost every day. One retailer that consistently nails the seasonal product release is East Fork. Creator of The Mug, the ceramic slinger is constantly upgrading and innovating its best-selling beverage accessory. This year is no different, as East Fork has just unveiled its famous mug, as well as a pie plate, in a new color to get you in the celebratory spirit. After one look at the fiery hue — which drops at 12 p.m. EST on Oct. 20 — you’ll want to get the mug for all of your loved ones, or add it to your own collection. And, why shouldn’t you? It’s almost the gift-giving season, after all!
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Upon looking at the holiday mug’s ruddy color, you might think it’s Christmas-themed. However, the shade’s name, “Henri’s Red,” means something else. If you’re unfamiliar with East Fork’s story, let me fill you in on some lore: Company founder Alex Matisse is the great-grandson of, you guessed it, the Henri Matisse. Not only is the French artist a large inspiration behind East Fork as a whole, but his work “The Red Studio” provides the meaning behind the brand’s newest shade. The rust-colored mug is available for a limited time in the standard small, medium, and large sizes, and there’s also a matching pie plate in Henri’s Red. Together, the duo makes for a special and exclusive gift.
Here at AT, we’re longtime fans of the mug, and not just because of its enticing array of colors. Each one is handmade by real potters from lead-free, local materials. The mug also has a thick handle and an overall weighty quality that feels good in your hands. It’s no wonder this product has its own hashtag on Instagram — not to mention a Croc charm! In short, customers love how perfect the mug is for everyday use, and you will, too. Whether you’re a first-time shopper or an East Fork loyalist, this time-sensitive opportunity calls for a new addition to your cupboard. We have a feeling Henri’s Red will fit right in with the rest of your collection.
